Direct Mail

Segmented, targeted and personalised direct marketing is the key to being relevant in the eyes of your customers. To start with:

• What are your distinct target markets?
• How do they prefer to buy?
• What offers are they most susceptible to?
• Is the timing of the offer right?
• How should customers respond to you?
• Can/should you combine offers/messages?

Once you've done this analysis, BCQ Print can help you produce outstanding print that communicates directly every time. Our digital presses allow you to personalise your direct mail to maximum effect. As the process is electronic, information from a database can be used to drive the document templates, images and text to produce individually targeted material - with the document layout, feel and content changing on each sheet depending on the data. This opens up endless opportunities for your organisation to communicate with customers in an entirely new way. We are also members of the Direct Marketing Association, which means we comply with and adhere to best practice guidelines set out to ensure high standards within the Direct Marketing industry.

Digital print

Our state-of-the-art iGen3 and Indigo digital presses provide the best means possible for affordable, very high quality personalised print on a commercial scale, with the quality of print from either comparable to lithographic methods.

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Litho Print

When you require more general direct mail items or where the databases are non-customer specific, our litho printing department offers still further options for quality print. With years of experience in the production of direct mail and its fulfilment, contact us for more information.

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